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The Company

ELKOR company was founded in 1989. Today it has become one of the largest companies in Latvia working in multiple trading profiles like as electronics equipment, clothing and fashion goods, equipment for sports, leisure and tourism, goods for children, furniture, household textiles, interior items, gourmet food. Our annual sales reached 55 million EUR in 2013. Always staying one step ahead of the competitors ELKOR offers not only the vast variety of products, but also new standards in service. Customer satisfaction stands in core of company successful 25 year business experience. In our company constantly working more than 800 employees at more than 60,000 square meters of retail space , with the proximity to customers and providing an excellent service .



In 1989, a 21- year- old Alexander Popov started to produce and sell clothes.


The clothing shop was opened at "Sporta Maneza", on Maskavas street.


The first consumer electronics selling point was opened at "Sporta Pils" center.


Brand name ELCOR (abbreviation from ELEKTRONICS CORPORATION) was introduced.

The first three full range consumer electronic shops were opened this year. ELEKTRONIKA was opened at shopping center "Minska" .

TEHNIKA shop was opened on Marijas 15 Street

Second TEHNIKA shop was opened on Kr.Valdemāra 37 Street.


PANASONIC shop was opened on Brīvības 46 Street.

First company store SONY CENTRS in Riga was opened on Brīvības 88 Street.


DOMOTEHNIKA shop was opened on Kr.Barona 44 Street.


MDAILE music store on Kr.Barona 31 Street was opened to offer a widest range of audio, video records.

TELECOM shop on Brīvības 62 Street was opened.

Largest in Riga at that time sporting goods store SPORTA STILS was opened on Brīvības 88 Street featuring sports equipment, clothing and footwear.

In 1997 the company acquired the territory of 160'000 square meters located at Brīvības gatve 201 in Riga.


DOMOTEHNIKA store on Brīvības gatve 201 was opened.

FOTONAMS shop on Brīvības 88 Street was opened.

Computer shop ELCOR on Grēcinieku 30 Street was opened.

HI-Fi STUDIO store was opened on Audēju 9 Street featuring hi-grade audio electronics for home use including speaker systems, home theatre systems and much more.

The brand store SAMSUNG was opened on Merķeļa and Kr.Barona crossroad .

NOKIA shop on Brīvības 88 Street was opened.


Fashion store Podium was opened in the City centre of Riga on Kr.Barona Street.

Food store PRODEX along with the liquor store VīNA KOKS on Kr.Barona Street was opened to enter in the food business area.


Britich pub DICKENS was opened in historical center of old town .


ELKOR headquarters, ELKOR service and warehouses was moved to the new place with total area 1.7 acr on Brīvības gatve 201.


The largest in Riga at that time electrical goods store ELKOR TEHNIKA was opened in shopping mall Alfa.


The first switch to department concept was made with opening of ELKOR CENTRS on Brivibas gatve 201 to consolidate most successful business branches of home electronics and sporting goods under one roof.


With bringing of all stores under ELKOR brand name major consolidation is embarked to create ELKOR TEHNIKA, ELKOR SPORT, ELKOR FOTO, ELKOR MŪZIKA, etc. shops.

ELKOR TEHNIKA store was opened at shopping mall Spice with opening of children and household products offering.

www.myfoto.lv (www.elkorfoto.lv) internet site was launched to provide wide range of photography related services.


2005 saw opening of ELKOR CENTRE on Krasta 60 Street, where home electronics and appliances, children's goods, furniture and plumbing goods housed on 14 000 square meters. ELKOR CENTRE Opening Celebration with fireworks, discount sales caused wide range of interest of the population of Riga - opening event hosted more than 10 000 visitors.


Newly built department store ELKOR Plaza on Brīvības gatve 201 was launched to provide the widest range of products - electronics, home appliances, computers, phones, photo goods, household goods, furnishings, children's goods, toys, clothing, sporting goods, etc. along with CAFE PLAZA, on 25 000 square meters.


New luxury flagship department store Podium was opened on Brivibas street. Five floor building with 110’000 square feet become the largest and most attractive top fashion orientated shopping place in the Baltics states.


ELKOR expands the range of products offered - more products for children and everyday life. School stationery and office products branches are opened.


www.elkor.lv Internet shop was launched to offer full range of products and services provided by Elkor.


Podium Outlet was opened in Riga historical City centre.

ELKOR TEHNIKA store at shopping mall SPICE HOME was opened.


ELKOR FASHION store at shopping mall Spice was opened.


ELKOR SPORT store at shopping mall Spice was opened.


Food&Wine shop was opened near the freedom monument in heart of old town.

The new home goods conceptstore was opened on Krasta street 60.


One of the largest sport shops in Riga - ELKOR SPORT is opened at К. Ulmaņa gatve 114.


New Linen and Amber Shop is opened in Oldriga, Tirgoņu iela 9.